Santam is an insurance company in South Africa. If you take a policy out with them you receive Santam SOS as a free service. Basically the service comes to the rescue when for example your geyser bursts, a pipe bursts or you run out of petrol. We were briefed to come up with an alternative to the classic flyer robot drop to promote this service. We came up with the idea of Santam SOS to the rescue. The flyer was wrapped around a packet of Lifesavers and depicted a Superman type character saving the day.